Talks for revenue leaders who suspect the problem isn't effort - it's that the operating system underneath was built for a market that no longer exists.
The signature talk. Why pipeline coverage ratios lie, why "more pipeline" is the wrong answer, and what happens when you stop measuring activity and start measuring buyer agreements. Built around real patterns from 25 years of revenue leadership and a $200M exit.
Best for: Revenue leaders, CROs, VPs of Sales, Boards
The difference between vendor energy and peer energy - and why it determines whether your deals move or stall. How fractional executives and sales leaders unknowingly commoditize themselves in the first 30 seconds, and the counterintuitive moves that reverse it.
Best for: Fractional executives, consultants, sales teams
SPIN was built in 1988. Challenger in 2011. Both assumed the seller controlled information. Buyers now complete 70-80% of their journey before talking to sales. This talk traces the timeline, exposes why legacy frameworks create the resistance they claim to overcome, and introduces what replaces them.
Best for: Sales conferences, enablement teams, revenue operations
Why ROI sells logic and COI sells urgency. How loss aversion - the science showing losses hurt 2-2.5x more than equivalent gains - changes everything about how you frame value. A practical shift from "here's what you'll gain" to "here's what the status quo is costing you."
Best for: Marketing teams, sales leaders, product marketers
High-energy stage talk designed to challenge assumptions and reframe how your audience thinks about revenue. No fluff, no filler, no motivational platitudes. Concrete frameworks backed by behavioral science and 25 years in the field.
Hands-on session where your team applies Inversion principles to their actual pipeline. Participants leave with a scored pipeline, identified blind spots, and a concrete action plan - not just inspiration.
Closed-door session for leadership teams. Diagnostic conversation about your specific revenue challenges, forecast accuracy, pipeline health, and team structure. Part talk, part working session, part intervention.
"I started my career making 52,000 cold calls. It produced three clients. Volume is not the answer. Understanding is."Kevin French
Not a motivational speaker. Not a trainer with a slide deck. A revenue operator who's built and broken enough to know the difference between what sounds right and what works.
Inquire About SpeakingAvailable for in-person events nationwide and virtual keynotes globally. Based in Philadelphia.
Fees vary by format, audience size, and travel requirements. Let's talk specifics.
Currently booking Q2-Q4 2026. Custom topics available for the right audience.