Five Original Talks

Kevin French Speaking.

Each talk is drawn directly from the framework, the methodology, or the books. No keynote templates. No generic leadership content. The audience leaves with a specific framework for thinking about a specific problem.


01
The Talks

Five talks. All original material.

Talk 01
The Third Stage: Why Your Transformation Strategy Isn't Enough

The flagship talk. Introduces the three-stage sequence - Modernization, Transformation, Inversion - and makes the case that most companies are navigating a third stage that nobody in consulting has named yet. The audience leaves with a diagnostic framework for identifying where they are in the sequence and what it means for their commercial strategy.

Board · C-Suite60–90 minKeynote
Talk 02
Death by Execution: What AI Did to the Sales Profession

The sales-specific talk drawn from Book 01. Documents the information asymmetry inversion - how the internet ended the foundational premise of B2B selling - and introduces the Buying Advisor identity as the only surviving professional role. Built for revenue leadership teams who are trying to understand why the old playbook stopped working.

Revenue Leaders45–75 minWorkshop available
Talk 03
The Last Billable Hour: What AI Is Doing to Technology Services

The industry talk drawn from Book 02. Makes the case that the $1.5 trillion technology services industry is not being disrupted by AI - it is being inverted. The labor scarcity premise that justified the billable hour has collapsed. Built for technology services executives navigating the transition from execution-era to judgment-era commercial models.

Tech Services · PE45–75 minKeynote
Talk 04
Revenue Physics™: The 14 Laws of Buyer Behavior

The methodology talk drawn from Inversion Selling™. Presents the 14 laws as an observable system - not a framework or a methodology, but governing physics. Built for revenue teams who have been trained on force-based methodologies and are experiencing the resistance those methodologies generate in today's buyer environment.

Sales Teams60–90 minWorkshop available
Talk 05
The Commercial Architecture of the Judgment-Era Firm

The strategy talk. Introduces the Three-Zone Revenue Portfolio and the Inversion Flywheel - the commercial architecture built for what comes after the execution era. Built for executive leadership teams and boards who are trying to understand what the firm needs to look like in five years and how to get there without breaking what's working today.

Board · C-Suite60–90 minHalf-day available
02
Delivery Formats

Three formats. All built for depth.

Format 01
Keynote

A structured talk with original slides. The audience receives the framework, the evidence, and a specific diagnostic they can use immediately.

45–90 minutes · Slides provided · No Q&A required but welcomed · Available in-person and virtual
Format 02
Working Session

A facilitated workshop that applies the framework to the audience's specific situation. Works best with leadership teams of 8–20 people.

Half-day or full-day · Pre-session diagnostic included · Outputs include a zone assessment and priority actions
Format 03
Board Presentation

A compressed version of the relevant talk designed for board-level audiences. Focuses on the strategic implications - not the operational mechanics.

30–45 minutes · Board-ready materials · Designed for quarterly or annual strategy sessions
03
What to Expect

What I will do. What I won't.

What you'll get
Original research and field observation - not recycled consulting frameworks
A specific diagnostic framework the audience can apply immediately
Direct answers to questions - no hedging, no "it depends" without specifics
A talk customized to the audience's industry and stage - not a generic version
Pre-session briefing call to ensure the talk addresses the actual situation
What you won't get
Motivational content, inspirational stories, or leadership platitudes
A talk that validates what the audience already believes
A product pitch or engagement pitch embedded in the talk
Recycled content from other speaking engagements without customization
A speaker who avoids the uncomfortable implications of the framework

Book a talk or start with a conversation.

Every engagement starts with a conversation about the audience, the context, and what the talk needs to accomplish. No standard decks sent on request. A conversation first - always.

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All speaking engagements include a pre-session briefing call