Start the Conversation

Connect with Kevin French.

Every engagement starts with a conversation - not a pitch, not a deck, not a proposal. Describe your situation and I'll tell you in the first 15 minutes whether the problem is something I can help with. If it's not, I'll tell you that too.

The Right Conversation

If you're facing any of these situations, we should talk.

These are the patterns I see most often. If one of them describes your situation, the conversation will be useful - regardless of whether it leads to an engagement.

Your revenue team is executing the playbook correctly - and the results are still declining. The process isn't broken. The premise might be.
You've transformed. The new model is installed. But the commercial operating system still reflects the old assumptions.
Revenue per head is declining even as headcount grows. The Headcount Plateau is a structural signal - not a talent signal.
You're a technology services firm watching AI eliminate the labor scarcity premise your pricing model was built on.
You need an executive in the commercial function who owns the number - not a consultant who advises from the outside.
Your board or PE sponsor is asking questions about commercial architecture that your current team doesn't have a framework to answer.
The Form

Tell me about your situation.

No sequence. No automated follow-up. I read every message and respond personally within 72 hours.

LinkedIn
linkedin.com/in/kevinfrench ↗

The fastest channel for a first message. All connection requests accepted if there's a note.

The Inversion - Substack
substack.com/@kevinfrench ↗

The ongoing publication. Framework dispatches. Industry analysis. Free to subscribe.

InversionGTM.com
inversiongtm.com ↗

Full details on the Fractional CGRO engagement. Dedicated to technology services and PE-backed companies.

"If I'm wrong about your situation, I'll tell you in the first 15 minutes."

Not every situation is a commercial architecture problem. If the issue is something other than commercial architecture - if it's a product problem, a market problem, or an operational problem - the conversation will still be useful, because I'll tell you that clearly. The 72-hour diagnostic is designed to produce a clear read on what's broken and what it's costing you, regardless of whether it leads to an engagement.