THE STORY
I started my career making 52,000 cold calls from a boiler room in Red Bank, New Jersey. That produced exactly three clients. Around the same time, I built an ISP from my bedroom that grew through word of mouth. The contrast taught me something I've spent 25 years proving: volume-based selling is a losing game.
Since then I've led revenue organizations at WPP, EPAM, BairesDev, and Globant. I helped build the revenue engine behind a $200M exit. I've watched companies with incredible products bleed revenue because their sales operating system was built for a market that stopped existing a decade ago.
That pattern - smart teams running the wrong playbook - is what Inversion Selling was built to fix. Not with more activity, more pipeline, or more pressure. With a fundamentally different understanding of how buyers actually decide.
Today I work as a fractional CRO with Series B/C SaaS companies through InversionCRO, installing revenue systems designed for the buyer-controlled era. I'm also publishing three books in 2026 to make the methodology accessible to every revenue leader fighting physics with their current approach.
Curious, Not Convinced?
That's the right starting point. If something here challenged an assumption, I'd rather hear which one than pitch you on the rest.